We’re Different

TLI Group of Companies is a specialty market research and consultancy firm with our head office located in Richmond Hill, Ontario. We are a niche organization – not only because of the precision tools and specialized methodology we employ – but also because of the types of organizations we invite to use our services.

All too often businesses employ research and consulting firms to validate their predetermined market projections and assumptions – to “prove their position”. Essentially, these organizations are looking for the proverbial “yes man”.

At TLI we approach research and consulting from a different vantage point. We have an unwavering belief that research and strategy development without a predetermined outcome is optimal for success. We believe there are three distinctive, yet interdependent phases that are critical to delivering effective marketing.

Our three business divisions represent each of those three phases:

	Our market research accesses subconscious meaning systems, to get beneath consumers’ inability or reluctance to explain their behaviour.
	Our data analysis plots the results of the research to display the receptiveness of your market to your new venture and to recommend next steps.
	Our marketing consultation works with you, monitoring your plans and implementations to ensure alignment with the strategy.

We undertake research for clients who are looking for true answers about their marketplace. We invite organizations that genuinely want to take advantage of the unique insights we can offer them – those clients that are as passionate as we are about allowing the answers to naturally emerge from the marketplace, uncluttered by expectations and unbiased about outcome.

The following are some scenarios for which we can help you find resolutions:

	Your market share is eroding due competitive pressure and you need to find out why your customers are buying from “them” more often than from you.
	You need to determine why your product launch is failing despite “supportive research”.
	You are about to invest heavily in a new venture and need to evaluate your potential return on investment.
	You just have to get it right.

Contact TLI Today.